ABC Language Solutions

 

Dear Reader,

Have you ever thought about how you can improve your business? Do you want to know what kind of marketing strategies are available to you?

 Then you probably would be interested to know that research shows that people are 3 times more likely to purchase a product of a website that has been translated into their own language.      

If you want to know more, ABC Language Solutions is pleased to offer you this April issue of the Newsletter, in which you can find tips on How to Achieve Marketing Translations.

And by signing up for our Webinar,you can learn about the top 5 things you need to know before translating anything, what to look out for, and the best practices in the industry in relation to international communication.  We appreciate your interest in our company and hope to continue our professional collaboration.

For more information, please visit our website  http://www.abc-lang.com 

CASE STUDY

Legal Contract Updates/ Editing in less than 24 hours.

Client: One of the world's leading international manufacturing companies, which does business in more than 60 countries, and in many different industry sectors and geographical markets. 

Challenge: The client needed to add the latest changes/ updates to a complicated legal document that was translated into Russian and get it all ready for an important deadline in less than 24 hours. 

ABC Solution: While for most translation agencies it will take at least 3-4 business days to review a 4000 words long complex legal document and provide all the necessary updates, we managed to complete this job within 5 hours from the moment of the order receipt. This became possible because ABC Language Solutions has very experienced in-house editors who can take care of the most complex projects. The client received the requested document on time and could proceed with further negotiations.

USEFUL TIPS

How to get good marketing translation? 

  • High-quality human translations
  • Editing and proofreading services. It is a good idea to have several rounds of reviews done by professional linguists.
  • In-country review: the documents are reviewed by a linguist located in the country where people speak the language you have chosen. In-country review is an important part of global marketing and allows companies to polish up their marketing messages to suit a particular audience and theme.

If marketing translation is done right, you can expect to:

  • Improve your online sales. Your culturally diverse website visitors will be able to understand your products or services better.
  • Increase online traffic. Having your website translated into other languages aids your SEO efforts by providing more key content without actually having to write one. Also, there is much less SEO competition among translated websites.
  •  Improve brand awareness. A translated website creates a professional profile for your brand by letting your customers know that you thought about their needs and respect their cultural origins.
  • Stay ahead of competition. Simply put, translated content can differentiate you from your competitor thus giving you a head start in the market domination race.

CASE STUDY-REEBOK

 

Reebok is an example of successful business localization in India. After studying India's market, it has managed to nearly double sales from $59 million in 2004 to more than $100 million today--and managed to get consumers to climb up the value chain. 

COMPANY NEWS  

Everyday people contact us with questions about translation services, how to order them, what to look out for and generally asking what it actually means to translate something. In our efforts to educate our clients and other internationally progressive people, we are offering a variety of learning tools that include webinars, executive web briefings, reports and many others. If you have a question or would like to know more about a particular topic, just email us and we will do the rest!

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