Are you trying to attract a culturally diverse clientele to your website and want to know more about online localization strategies that can help you to sell more products?

Then maybe you will be interested to learn that the American, German and Japanese economies are the most aggressive online "localizers" in the world. Germany occupies the second place on the online localization pedestal mainly due to their globally marketed automotive industry.

If you want to know more, ABC Language Solutions is pleased to offer you the October issue of the Newsletter, in which you can find useful tips on Website Localization Tactics. Also, please download our free report on Localization, its benefits, flaws and statistics.

We thank you for your interest in our company and hope to continue our professional collaboration.

For more information, please visit our website
www.abc- lang.com

COMPANY NEWS

In our effort to show appreciation to our clients, ABC Language Solutions, now provides special weekly offers that are easily accessible, on our website. These offers will enrich your translation experience, allowing your business to transcend beyond everyday mainstream towards greater opportunities.

CASE STUDY
Multiple Language Project with Specific Requirement for Local Dialect Knowledge

The Client: Large engineering company, with an annual revenue of more than 45 million, creating clean energy fuel cell products.

The Challenge: Several high-tech documents in the automotive field to be translated into eight European languages, including Icelandic. The customer required the Spanish translation to be done by a native of Barcelona who specializes in automotive translations.

ABC Solution: ABC Language Solutions interviewed many candidates and assembled a special team of qualified translators and editors and completed the project on time and to budget.

USEFUL TIPS
7 fundamental website localization tactics that will help you to turn passive online visitors into active buyers:

1. Finding the proper language: The independent research recommends that there be an easily accessible language selection bar which can be activated within 3 clicks and which can be easily located by a visitor whose target language differs from the default language of a website.
2. Translating proper content: To turn your visitor's response into "yes", you must make sure that your website contains a sufficient amount of translated content which enables a visitor to successfully browse your website and learn about your services in the required language.
3. Translating Pricing: Localized catalogues play a crucial role in buyer's decision. Translating pricing information such as taxes, shipment details, currency will help your visitors to evaluate final costs making their decisions less risky.
4. Translating Registration: All businesses focus their marketing campaigns on developing a long-term relationship with their buyers. Therefore, translating registration information such as newsletter subscription or coupons, will encourage your international visitors to make the first step towards purchasing your products.
5. Localizing Purchasing Mechanism:When your visitor finally decides to purchase your product, it is only the beginning of the localization dilemma. Besides translating "sale terms and conditions", you would also have to make sure that your website accepts international credit cards or that the total costs are converted into the appropriate currency.
6. Translating Support: If your buyers have questions - and they most likely will - it is a good idea to be able to respond to them in the appropriate language either via phone, chat, or email, thus, creating a strong and positive brand experience. In addition, translating support information such as inquiry request forms, will make it easier for your visitors to request help.
7. Taking Customer Service to a Different Level: Using social networking mediums, forums and blogs will help your visitors establish a personal connection with your website thus, adding value to the services you offer. If you want to put a cherry on top of your localized website, translating networking content can take your international clients to a higher level of online experience.

ABC Language Solutions, Inc.

Please contact us to discuss your translation needs or to request a free quote. We will usually respond within 24 hrs.

tel +1 (604) 669-4579
fax +1 (604) 648- 9380
toll- free +1 (800) 964- 9985

 Do you know someone who can benefit from high-quality professional translation and linguistic support services? You both can benefit from our referral program - refer them to us and receive 25% of our profit on the project.

for all referral orders placed before November 30th, 2010.

OFFER # KB-RF-0930