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Lose Business! Mistranslate!
While the restaurant deserves some compliments for its endeavours to render English translations to its transient patrons, the benefits of atrocious misinterpretations and mistranslations are questionable. To large marketers, however, treating the importance of accurate and fluent translation with disrespect, invites well-deserved consequences such as loss of face, embarrassment, and usually, anything up to massive financial losses.
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Transcreation: Why Create When You Can Translate?
You may have heard the term “Transcreation” and are wondering what it means. Concisely, transcreation is the process of translating a message from one language to another, and then modifying that translation into the vernaculars, nuances, and idioms of the language or regional
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To Localize or Not to Localize
Localization is a widely used term today, but what exactly does it refer to?
In this report you will find everything you need to know about Localization including valuable statistics, that was calculated by an independent research, localization trends, benefits and quick tips on how to start. -
How to avoid costly translation mistakes
Translating a document might seem like an easy task at first glance, but when you realize that you are entrusting someone else to understand and interpret your text into a different language, you realize how many things can go wrong. To avoid costly translation mistakes and to fully utilize the provider’s services, we suggest to following quick tips found in this report.
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Solving the mystery of Machine Translations
Machine Translation is an appealing alternative to human translations, mainly due to the low cost and a fast speed. However, as this article will demonstrate, despite any advances in technology, translation still largely remains a human‐dependent process, and good quality MT turns out to be even more expensive than using a reliable Language Service Provider.
